How does culture influence the economy?

Not only economic and political parameters influence how and where innovation evolves. Our cultural imprint also defines if we are either curious or suspicious about change, if we are quickly prepared to trade individuality for automation and to what extent we are willing to take risks. The future of globalization is the strategic use of cultural identity and developing new opportunities and strategies in industry – the key to success in a connected world will be understanding cultural dynamics in global societies.

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