Learn the other way

Economic and political parameters are not the only factors that influence how and where innovation evolves. It is also our cultural imprint that determines whether we are curious or suspicious of change. It defines whether we are readily prepared to trade individuality for autonomy and regulates to which extend we openly embrace risk.

Intercultural exchange and experiences open up new methods and approaches – beyond the European horizon. The core of reverse innovation is to harness this cultural identity and thus implementing new potential and strategies in business. Awareness of cultural dynamic in global society will be the key to being successful in an interconnected world.

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